Every business has to start somewhere, whether a Silicon Valley tech start-up coding from a garage or a local store selling to its first customers. 2021 was a record year for new companies, with Census Bureau data reporting nearly 5.4 million new establishments. Yet one in 12 go on to close, many as a result of low sales. Founders know they need to grow their organization in order to survive, but how can they achieve this in today’s highly competitive commercial environment?
Infographic courtesy ondeck.com
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