How long does SEO take? How can I measure my website’s performance? The answers to these and other questions will depend on certain factors that can impact a site’s SEO. As a webmaster or digital marketing specialist, you need to learn as much as you can about these metrics. That way, you can create a decent metric-tracking system that will help your site (and your clients) enjoy higher rankings on Google and other engines.
Organic Traffic
Organic traffic represents the number of people your website attracts based on organic search. It’s more important than overall traffic since it shows you how well or poorly your SEO strategy is performing whenever someone types in any keywords related to your business and industry. This allows you to improve or replace your strategy to ensure your website’s success. To check your site’s organic traffic, simply use Google Analytics.
Keyword Rankings
You also need to monitor the rankings for the keywords you use, as it can affect your website’s SEO as well. For best results, you must do this manually for your most important keywords. That way, you’ll know their standing on Google and other search engines. But if you want a more comprehensive overview of our keywords’ rankings, try using SEMrush. Using this tool will help you track any ranking changes over time, and it will enable you to gauge how much your website is improving as a whole.
Competition
By applying great SEO practices (or outsourcing it), you’ll gradually boost your rankings. However, the more competition your website has, the more challenging it will be for it to climb higher on search engines. And more likely than not, some of your rivals will also have a nice SEO strategy in place. So aside from your own website, you need to monitor your competitions’ pages using Google Analytics as well.
Inbound Links
Inbound links can either come from other people’s websites or from a sister website (provided it has a different domain name). It can affect the length of your site’s SEO process, and it can offer some of the greatest SEO benefits your site will ever have. That being said, it’s quite challenging to obtain one. So once your website earns an inbound link or two, do everything in your power to maintain it.
Content
Crafting quality content is still a surefire way to gain organic traffic, improve search visibility, and boost your rankings. And like inbound links and competition, it can also have an impact on how long you’ll have to wait before you see results. So best make sure to optimize your website’s content, past, present, and future. That means checking if the keywords are inserted properly and strategically, ensuring there are no grammatical errors or plagiarized phrases, and more.
Mobile-Friendliness
In this day and age, more and more people are making search queries using their phones rather than their laptops. In response to this, Google has adjusted its algorithm so it’s geared towards indexing mobile-optimized websites first. And that’s another reason why you should make sure your site is mobile-friendly. Check if your pages have a responsive design (and revamp it if it doesn’t). Make your menus more accessible so Google can navigate through them more smoothly. And use large fonts so that your site’s content is readable even on smaller screens.
Social Signals
Social signals are the number of views, likes, and shares obtained by your blog or social media posts. Search engines like Google use it to check if your content has good quality or relevance, as well as gauge how much traffic it’s receiving. Additionally, it can impact your site’s Domain Authority, as Moz factors it in when calculating DA scores. So aside from improving your social media presence, you must find ways to track it. One tool to use is Smash Balloon, which lets you display your social media handles’ feeds on your website.
Page Speed
Page speed affects user experience quality, which in turn impacts your website’s potential to have high rankings on search engines. So better keep an eye on your web pages’ loading time. Luckily, you can easily accomplish this thanks to Google’s Page Speed Insights. Through this tool, you can include any metrics you like to track in a single report. This allows you to gauge the user experience your website provides, as well as spot any issues that can ruin it.
Bounce Rate
Bounce rates refer to the percentage of people visiting your website and then immediately leaving. The larger your site’s bounce rate is the more likely search engines will assume your pages don’t have relevant content. This will hurt your site’s rankings if you leave it unaddressed. So better use Google Analytics to monitor your bounce rates as well.
Wrapping Up
Regularly monitoring these factors will help you ensure the quality of your website’s SEO. This will eventually lead to your site ranking high on search engines, boosting your reputation and increasing your sales in the process. So if you haven’t done it yet, make it a habit to check these metrics as often as you can.
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